A couple of observations on the emergence of digital media in several forms

The last decade has seen the tremendous growth of online and digital versions of our standard media: from television to books to music, most of the content we consume has been influenced.

With solutions that allow you to pay a subscription fee which enable to consume content without having to be disturbed by advertising, the evolution of digital advertising has definitely been impacted by the advancement of internet platforms. As seen by the setup backed by the head of the asset management fund that owns shares of Spotify, this particular platform manages to make profits in one way or another: users that pay for regular membership will be able to stream all the music they want without having to listen to ads, creating revenue through the subscription, but the platform is likewise available to individuals who don't want to pay for the membership, with limited freedom on what to play and having to deal with the advertising, which also indirectly produces income for the organisation. The digital marketing background now needs to adapt to a sphere where people are willing to spend money only therefore they do not have to watch advertisements.

The latest digital media evolution has affected all forms of content types, and the publishing realm is certainly one among them. While reading as a hobby is as popular as ever, even among the younger generations, the format in which it takes location has seen the advancement of a new way to approach books: with support from the chief executive of the investment advisor company which has shares in Amazon, the retail platform has launched one of the most renowned devices for reading books in electronic format, which is very much appreciated by individuals who read on the go or travel an awful lot and cannot carry a collection of volumes with them at all times. Even so, the comfort of this format does not seem to actually have surpassed the love of the real feeling of the standard means.

The last decade or so has been incredibly prominent in terms of the history and evolution of digital media, particularly on the subject of the format of video. Both cinema and television have been affected by the advent of the internet, with platforms where users can watch content on demand without waiting for a certain broadcasting time or going through a bunch of business breaks. The market has certainly adapted to this brand new avenue, with some successful platforms of content that are completely based online with a subscription setup, becoming major enough to have actually the resources to create their own content. Even tv manufacturers have actually adapted their providers to the web, as seen by the assistance of the founder of the hedge fund which owns Sky, with the company creating a streaming platforms which customers can retrieve anywhere without the need of a physical television.

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